Breaking the rule of regular optic stores, comes a conceptually designed store of optical – a boutique merchandising in high-end eye-wear. The focal point of the designing concept was to uplift the brand and add value to the product, hence, adopting a ‘QUAINT AND RETRO CONCEPT’ showing features like ‘BEING THERE, YET NOT THERE’, ‘LOADED, YET EMPTY’. It was about creating a space which was always ready to absorb more and give maximum handling comfort. Incorporating unconventional materials and design elements ranging from interesting displays, irregular furniture shapes, exposed ceilings, bare textured walls, use of various lighting fixtures and effects gave the desired STUDIO LOOK, enhanced by industrial look which was offset by the minimal use of bold colors.

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